CapFive Member

Hariz Junid

Primarily responsible for providing strategic direction alongside the CEO, leading the team in executing corporate finance deals as well as consulting engagements.

My experience includes serving regional champions and local heroes in the energy, maritime, content creation, marketing & communications and professional services sectors. A firm believer in active engagement and rolling up one’s sleeves in the pursuit of success, I enjoy working alongside the shareholders and senior
management and coming up with commercial solutions to their pain points and enabling them to reach the next level.

Previously, I was an Associate and Analyst at the same firm, where I built up a strong foundation in
project management and technical skills related to corporate finance.

Outside of finance, I am a history buff who enjoys travelling to little known historically-significant spots
on this good Earth and is deeply enamoured with Japanese cuisine where one can see how art,
culture and history can be condensed into delicious morsels of food.

Based: Singapore, Asia
Member since: May 2021
Email: hariz@e-yefira.com
Website: yefira.group

Hariz Junid’s Deals

Sell-side advisory

Aleph Labs was acquired by WPP.

Adviser: Yefira Group
Where: Singapore
Year: 2024

Yefira has advised Aleph Labs in the sale of the final tranche of shares to WPP. Our journey with Aleph started out in 2014 with an initial majority sale of shares to WPP, which Yefira followed on with buy-side advisory where we sourced, structured and executed 3 acquisitions in the region for Aleph to double the PBT from $4m to $8m. In the entirety of the 10 years with Yefira, Aleph Labs grew from SGD 1mm to SGD16mm of PBT. Yefira also structured two more sales of shares to WPP during this period, giving our Client an implied 8.25x on a much larger profit base.

Advisory

TotallyAwesome raised capital from Partners For Growth.

Adviser: Yefira Group
Where: Singapore
Year: 2022

TotallyAwesome had successfully raised USD 10 million seed funding (as a mix of debt and equity) through San Francisco-based Venture Debt Provider, Partners For Growth. Yefira Group took the equity round itself. TotallyAwesome is first and only kid-safe/teen-safe digital advertising network that operates across Asia-Pacific. They tackle the key challenge that their clients (including Brands / Government bodies/ Trade Media/ Publishers) would face to ensure their digital communication to kids and teens complies with strict data privacy laws such as GDPR-K (EU and UK), COPPA (US) and other local data privacy standards and regulations. Coupled with TotallyAwesome’s bespoke process of discovery, curation, moderation and enrichment of over 1000’s of apps, websites, games and YouTube channels across Asia-Pacific providing access to over 500 million under-18 Monthly Active Users across APAC, the business at its core is also empowered by a transparent media trading model enabling Media Agencies to optimise their media margin on all TotallyAwesome’s kids, teens and family inventory via an API plug-in into TotallyAwesome’s Operating System, the Dynamic Pricing as a Service (DPaaS) model. The DPaaS model had ingested 3 years of proprietary media buying rates data, to predict both the floor and ceiling of media spots, enabling Media Agencies to hedge and maximise their margin as they buy media for their clients - by hour, by day, by seasonality, without impacting quality, reach or effectiveness. TotallyAwesome will use the proceeds to further solidify their first mover advantage in APAC & invest in market product development to evolve its enterprise advertising platform and to cement long term brand loyalty, alongside which the company also aims to ramp up the hiring across its sales, data science and machine learning teams, as well as to explore strategic mergers and acquisitions to accelerate growth. The company also endeavours to further expand its footprint across key strategic markets such as Indonesia, the Philippines, Japan and Australia. Yefira is retained for all aspects of corporate development.

Sell-side advisory

PENSO Agency was sold to GrowthOps.

Adviser: Yefira Group
Where: Singapore
Year: 2021

Yefira Group is pleased to announce that we have advised digital strategy consultancy, PENSO, on its sale to growth experience company, GrowthOps. The combination allows PENSO to add scale and capabilities to the business with operations across Asia, the Middle East, and Australia. The acquisition is part of an urgent and growing need for enterprises to improve their digital marketing, products and services, which fuels the demand for customer-led digital transformation. PENSO complements other companies in the GrowthOps group including independent creative agency, AJF, behavior change experts, Khemistry, and enhances capabilities of GoDigital and GrowthOps Asia.

Debt advisory

Digital Media Nusantara secured financing from Malaysia Debt Ventures.

Adviser: Yefira Group
Where: Singapore
Year: 2021

Sell-side advisory

Carter Digital was acquired by Infosys.

Adviser: Yefira Group
Where: Singapore
Year: 2021

Yefira Group

Other members

03Members / select to view profile

George Kypraios RoleCEO FirmYefira Group My career has spanned continents and industries—beginning in Australia, stretching through New York and Athens, and now anchored in Singapore. View profile

King Yin Tjai RoleChief of Staff FirmYefira Group I am an optimistic and motivated individual who enjoys meeting people from diverse backgrounds and learning about their dreams, passions, and life experiences. View profile

Liyang Ye RoleAssistant Vice President FirmYefira Group Liyang Ye, serves as Assistant Vice President at Yefira Group, specialising in M&A and Capital Raising transactions within the Maritime, Marketing, Digital, Tech, and SaaS sectors. View profile

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Hariz Junid

Hariz Junid’s Deals

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