SG digital advertising network TotallyAwesome raises $10m seed round

We are pleased to announce the successful sale of Honner Media to FINN Partners in the marketing and communications sector where Yefira Group acted as the exclusive sell-side advisor to Honner Media throughout the transaction process providing end-to-end support for the shareholders The regulated communications space is one where we are active in and have deep buyer relationships. At your disposal to see how we can work together.

Yefira has advised Aleph Labs in the sale of the final tranche of shares to WPP. Our journey with Aleph started out in 2014 with an initial majority sale of shares to WPP, which Yefira followed on with buy-side advisory where we sourced, structured and executed 3 acquisitions in the region for Aleph to double the PBT from $4m to $8m. In the entirety of the 10 years with Yefira, Aleph Labs grew from SGD 1mm to SGD16mm of PBT. Yefira also structured two more sales of shares to WPP during this period, giving our Client an implied 8.25x on a much larger profit base.

Yefira advised XPO Brands in their sale to Mountaingate Capital-backed The Mars Agency. That transaction was based on enterprise value and involved the payment of an upfront cash component as well as Units in the Delaware-based holding company. In mid-2024, The Mars Agency along with all its portfolio companies, including XPO Brands were rebranded into Mars United Commerce, which was subsequently acquired by Publicis Groupe. This transaction is valued at greater than US$600 million. This follows Publicis Groupe's acquisition of Epsilon and Profitero in this space and provides end-to-end commerce solutions for their clients. In the process, Yefira has established a strong relationship with Mountaingate Capital, which has a diverse range of investments in the consumer space, healthcare, manufacturing, distribution, and business service sectors. No doubt, our US members may have their own strong relationship with Mountaingate Capital, but if we can be of any assistance in developing a relationship with Mountaingate Capital or any of their portfolio companies, we would be happy to assist.

Yefira has successfully advised the sale of two liftboats by Hudson Structured Capital Management to JUB Pacific Pte Ltd. The transaction is a part to fulfill JUB's long-term strategic intention to focus on the renewables windfarm space and aim to create the leading liftboat platform in the Asia region.