Closed transaction
Deal details
Yefira Group is pleased to announce that we have advised digital strategy consultancy, PENSO, on its sale to growth experience company, GrowthOps. The combination allows PENSO to add scale and capabilities to the business with operations across Asia, the Middle East, and Australia. The acquisition is part of an urgent and growing need for enterprises to improve their digital marketing, products and services, which fuels the demand for customer-led digital transformation. PENSO complements other companies in the GrowthOps group including independent creative agency, AJF, behavior change experts, Khemistry, and enhances capabilities of GoDigital and GrowthOps Asia.
Deal team
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Hariz Junid
FirmYefira Group
Primarily responsible for providing strategic direction alongside the CEO, leading the team in executing corporate finance deals as well as consulting engagements.
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