Sale of US commercial subsidiary of a leading manufacturer of industrial laundry solutions
“project Daytona”
Evli has been invited to pitch for the sell-side mandate of a Finland-headquartered internationally operating motor boats company. Due to strict non-disclosure requirements by the client, we describe the situation herein on a no-names basis (project “Daytona”).
- The company is the globally renowned Finnish brand of premium range, multi award-winning motorboats
- The company has been among the fastest growing companies in the sector and has outperformed the market also in terms of profitability
- The company’s products are sold globally via dealer partners. Single biggest market is the US, contributing >30% to the sales. US tariffs have created uncertainty and slightly softened the topline during H2/2025. The company considers various actions to mitigate the impact of the tariffs, incl. potential production relocation/partnering arrangements. Currently, the production is based in Europe.
- FY2024 net sales totaled ca. 190 EURm with ca. 13 EURm EBIT. The company’s historical EBIT margins have hovered around 10%.
- The company is owned by management and local private investors. The owners are considering various ownership arrangements and expect to hear our views on both private equity and strategic trade sale alternatives.