Closed transaction
Deal details
ConversionWorks is a leading UK digital analytics, biddable media and data science agency, specialising in the optimisation of Google’s enterprise marketing and measurement platform to accelerate its client’s analytics, marketing and optimisation activity.
Following a number of unsolicited approaches the Shareholders now believe that the Business would benefit from being part of a larger organisation which has the available resources to fully support the Business’s ambitious growth plans and to fully exploit the opportunities on offer across a wide range of sectors .
Deal team
01Members / select to view profile
Simon Davies
RolePartner
FirmFRP Corporate Finance
Simon is an experienced (old!) corporate finance adviser who has held previous senior roles at EY (including one year in Singapore), Bank of Scotland (structured lending), PwC and Grant Thornton, as well as establishing two CF boutiques; DHD in 1997, selling in 2001 to RSM, and Spectrum CF in 2010 which was sold to FRP Advisory Group plc in 2021. The business is now a national CF boutique alongside FRP’s other service lines (Recovery/Administration) and is c.90 people in Lead Advisory and Debt Advisory, having recently made acquisitions of CF boutiques in Cardiff, Wales (Lexington CF) and Newcastle (Williams Ali CF).
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