Closed transaction

Meilleurtaux acquires Peasy, creating the leading household finance platform in Belgium

Meilleurtaux, a leading omnichannel financial services brokerage platform in France, Belgium and Luxembourg, has acquired Peasy, a leading omnichannel broker for household finances in Flanders. The transaction supports Meilleurtaux’s international growth strategy and results in the creation of the number one comparison and brokerage platform for household finances in Belgium.

Advised by
Client
Counterparty
Deal stage: Closed transaction
Service: Sell
Sector: Financial Services
Sub-sector: Brokerage
Contact: laurent.linkens@vdp.be

Deal details

Peasy has a strong market position in Flanders through its brands Hypotheek.winkel, Verzekeringen.be and Aanbieders.be, combining digital platforms with an extensive physical advisory network. The combination with Meilleurtaux, which has an established presence in Wallonia, creates a nationwide platform offering a broad range of services across mortgage credit, consumer credit, insurance, energy and telecom.

The acquisition marks a further milestone in Meilleurtaux’s Belgian expansion, following its entry into the market through the acquisition of MiD Finance in 2023. As part of the transaction, David Geerts, CEO of Peasy, will lead the combined Meilleurtaux operations in Belgium and Luxembourg, ensuring continuity of leadership and strong local execution.

VDP acted as exclusive advisor to Peasy and Vortex Capital Partners.

VDP

Deal team

02Members / select to view profile

Laurent Linkens RoleInvestment Manager FirmVDP Investment manager for Blackin Capital Parners Private Equity (NeoXam, Finanzen, New Access, FundRock, ...) and investment banker at KBC Securities (IPO BPost, NHV,Materialise, ...) View profile

Joey Booij RoleM&A Advisor FirmVDP Joey graduated a MSc in Business Administration at the University of KU Leuven (major in Corporate Finance) and a Bachelor’s degree in International Business Management (specialization in International Entrepreneurship). View profile

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