Closed transaction
- Advised by
- Client
-
- Counterparty
-
- Deal stage
- Closed transaction
- Service
- Sell
- Sector
- Technology, Media and Telecoms
- Sub-sector
- Internet Services & Consulting
- Market
- EMEA
- Contact
- arne.toedt@arthos.de
Deal details
MOTHERSHIP covers organic and paid media creator campaigns and provides research and analysis across diverse channels, development of media plans and the execution of creator campaigns on YouTube, Twitch, TikTok and Instagram. They manage content creators and provide multi-channel support, perform content analysis, and craft growth strategies. They also offer advertising solutions for mobile games developers and mobile apps, identifying opportunities to improve ad monetization by staying abreast of the latest industry technology. For You First, this acquisition highlights the company's commitment to continue expanding and enhancing its services. "We are motivated by the potential that this agreement holds for our respective companies. With MOTHERSHIP's experience and vision in the video game industry, we believe this is just the beginning of a prosperous and fruitful partnership. We are continuing our implementation strategy in Europe, in the growing field of gaming where we already have a presence and where there are many growth opportunities for both parties.
ARTHOS press release: https://www.arthos.de/en/mothership-sale-to-youfirst
Deal team
01Members / select to view profile
Arne Tödt
RoleManaging Partner
FirmARTHOS Corporate Finance GmbH
Arne has more than 25 years of professional corporate finance (M&A and financing) experience with a particular expertise in the digital media and information technology sector.
View profile
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