Project Infans – Sale mandate

We are advising the shareholders of Lifecycle Marketing www.lifecyclemarketing.co.uk, a UK-based leading parenting network for pregnancy, baby and beyond. Lifecycle Marketing enables its brand partners to reach their target audiences of parents, from bump to tween, and the health care professionals who influence them effectively and efficiently.

Via a multi-channel and multi-product offering that encompasses:

Emma’s Diary - A multi channel programme providing advice, reassurance, comfort, up to date knowledge, information and advice throughout pregnancy, birth, the early months of baby care, through to 18 months.

Families - The go-to resource for families across the UK; utilising user generated content this platform is written by parents for parents. Specialising in word of mouth marketing Families is able to bring brands into the everyday life of millions of families driving brand advocacy and testimonials at both a national and local level.

Health Professional Academy - A free interactive learning channel supporting HCP's specialising in antenatal, postnatal and paediatric care.